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2023 Technology Outlook Report
Less than a month after Securitas acquired STANLEY Security, I began leading the content development for the first client-facing asset from our new brand: the 2023 Technology Outlook Report.
STANLEY Security Acquisition: Building the Narrative for a New Global Brand
The acquisition of STANLEY Security offered me the rare opportunity to build the narrative for a powerful new brand that will undoubtedly contribute positively to the global community.
Building a Global PR Program from the Ground Up
In April 2021, I was promoted to Global PR & Content Manager, responsible for developing STANLEY Security’s first centralized, global PR program. Taking on this role – and delivering measurable results within eight short months – was no small feat.
2022 Industry Trends Report
Now in its third year, STANLEY Security’s Industry Trends Report has become a staple in the industry, as evidenced by the soaring YoY results.
From the Manager’s Desk: Why I Was Promoted in 2021
Read the recommendation that my former manager Laura Rose wrote, endorsing me for a promotion to Global PR & Content Manager.
‘The Girl in the Window’ Book
“The Girl in the Window” is a collection of stories that paint a picture of my grandmother’s life.
2021 Industry Trends Report
I championed the development of STANLEY’s 2021 Industry Trends Report, driving the strategy and writing all of the content.
Credit Union Evolves Best-in-Class Security Program
While expanding its footprint and addressing the ever-changing threat landscape, how does VyStar Credit Union protect against current threats and plan for the future of…
Continue reading → Credit Union Evolves Best-in-Class Security Program
Correctional Facilities Complete Security System Overhaul
Click here to read the case study. Problem After leaders in Hamilton County, Indiana, reviewed the security profiles of six facilities – including the city’s…
Continue reading → Correctional Facilities Complete Security System Overhaul
The Future of Security: A Look at the Technologies Propelling Us Forward
During the COVID-19 pandemic, it became clear that organizations were facing new security challenges – and thus, needed new security solutions. I wrote this white paper to help consumers navigate the noise – and also to serve as the foundation of a lead gen campaign for the business.
Insourcing: STANLEY Influencer Program
The STANLEY Influencer Program is an exclusive group of internal subject matter experts who contribute ideas, expertise and content to bolster the STANLEY Security brand, while building their own status as a thought leader in the industry.
STANLEY Security Corporate Blog
Within six months of the blog launch, we published 25 blog posts that generated 21,000+ organic pageviews and 2,800+ referrals.
2020 Industry Trends Report
I led the development of STANLEY Security’s first Industry Trends Report, the only report of its kind to be published by a security integrator.
Traveling Twogether Blog
My husband and I run TravelingTwogether.com, a travel inspiration blog for couples.
Slogan / Taglines
One of my favorite parts about content marketing is finding creative ways to tell a brand’s story. In just a few words, the right slogan or tagline can resonate with customers and leave a lasting impression.
Multimedia News Release: International Medical Group Unveils New Logo and Branding
I was among the four people who designed International Medical Group’s new logo and branding. I carefully crafted the story behind the rebrand and spearheaded the development of a multimedia news release, which included several assets.
The Cornerstone of Transforming Teaching and Learning
Explore how PLTW’s activity-, project-, problem-based (APB) instructional approach works, its impact on students and teachers, and what it looks like in the classroom.
IMG: PR & Communication Planning
During my tenure at International Medical Group, I drove the communication planning for two acquisitions and two corporate rebrands.
Pathway to the Future: Transforming the Classroom Experience at Graded
Graded, The American School of São Paulo, was searching for a flexible,
hands-on program that could shift the way its students learned – and PLTW offered the perfect solution.
Program Overview Brochure – PLTW Gateway
As part of a product marketing campaign centered around PLTW Gateway, Project Lead The Way’s middle school program, I developed a new brochure to drive awareness of the program.
The Importance of a PreK-12 Computer Science Program
PLTW’s PreK-12 computer science program empowers students to develop essential knowledge and skills, while opening the door to opportunity for their futures.
The Case for PreK-12 Computer Science Programs
The importance of computer science education cannot be underestimated. A growing number of professions rely on computer science, making it more important now than ever for students of all ages to have the opportunity to gain computer science knowledge and skills.
Blog Submission Postcard
I worked with our designer to create this “Share Your Story” postcard to hand out to students and teachers, encouraging them to submit blog posts for the PLTW Blog.
Program Overview – PLTW PreK-12 Computer Science
As part of a product marketing campaign centered around Project Lead The Way’s PreK-12 computer science program, I developed a new brochure to drive awareness of the program.
Computer Science Professional Development One-Pager
Many PreK-12 teachers are intimidated by teaching computer science, thinking they need to have advanced degrees in order to facilitate this type of curriculum. This one-pager aims to address prospective customers’ fears and concerns.
PLTW Summit Event Trailer
Four cities. Four dates. Four opportunities to share, learn, and connect with others. One amazing experience.
Brand Overview One-Pager
This one-pager serves as an overview of Project Lead The Way.
The Truth About Credit Card Travel Insurance
It may seem like you’re getting a deal by selecting a card that includes benefits “at no additional cost,” but do you really know what’s covered? Or not covered?
Consumer Engagement in Health Care: Refocusing the Industry’s Approach
As companies in other industries turn to technology as the chief solution for engaging consumers, it isn’t as simple for the health care sector. Indeed, technology is woven into the fabric of many short-term methods of engagement, but human interaction remains a key component in effective, long-term solutions.
How Care.com and UrbanSitter Survived a Bad Economy and Made It Big in Childcare
While many businesses and industries suffered when the economic downturn struck
the United States in late 2007, others began to proit from it. With the recession came
an increased emphasis on frugality and money management, but one universal need
became more important than ever and required more spending: childcare.
Why Home Care Is Hot In Hollywood
Personal assistants, chefs and drivers, concierge services, medication management — it sounds like the perfect recipe for luxury home care services. And for celebrities in Hollywood, that’s just what it is.
Wanderlust Lifestyle: How This Couple Left Their Jobs to Travel the World
In January 2015, Mirella and Romulo left their jobs, sold their belongings and said their goodbyes to travel the world. Read what it takes to jump into the wanderlust lifestyle.
The Day the Music Died
For many churchgoers, singing praises brings a sense of comfort — a way to express themselves and rejoice. But for Pamela Bosley, it only brings sadness. Music has become a painful reminder of the day her son was shot and killed.
The Future of International Travel and the Role of Insurance
Shifts in the global environment will continue to impact demand for international medical insurance products and services in the next five years and beyond.
Reinventing the High School Assessment
Project Lead The Way (PLTW) has developed a first-of-its-kind assessment
that measures both subject-matter knowledge and mastery of in-demand,
transportable skills in an objective, standardized way that adheres to industry
standards and best practices.
International Medical Group Gets Social with its Global Service
IMG hosted a #1For1 fundraising campaign on its Facebook page, benefiting Direct Relief, a humanitarian aid organization whose mission is to improve the health and lives of people worldwide who have been affected by poverty or emergencies.
5 Reasons to Attend PLTW Summit
With four cities and dates offering more flexibility than ever before, don’t miss your chance to experience PLTW Summit! Here are five reasons you should attend, according to past guests.
PLTW Alumni Demonstrate Importance of Career Learning
As students dream about their futures, it is essential that they have access to real-world experiences that illuminate the computer science career paths and possibilities available to them.
5 Tips to Recruit Students to Your PLTW Courses
Learn what recruitment approaches work for these schools and discover ideas you can implement in your own school or district!
Behind the Design of the New PLTW Assessment
In the 2018-19 school year, Project Lead The Way students will take a first-of-its-kind assessment that has been designed with the insights and validation from representatives in education and industry.
Massive Rube Goldberg Project Brings Together Middle School and Its Community
Controlled chaos is a familiar term for PLTW students and teachers, but it takes on a whole new meaning for Rolland Warner Middle School students at the Center for Innovation in Lapeer, Michigan.
‘Shark Week’ Reminds Vacationers of Cautionary Tales
We love watching sharks on TV, but we’d rather not encounter them in real life. Here are some facts to help you stay safe on your next beach getaway.
Why You Need Travel Medical Insurance Now More than Ever
The number of international tourists has increased substantially in 2017. Before you take the plunge and head to a new country, are you aware of the obstacles you may face?
Top 5 Reasons People Don’t Purchase International Medical Insurance
No one expects to become sick or injured while they’re traveling internationally, just like no one expects to get into a car accident.
What to Do and Not Do Before Traveling Abroad
Preparing for departure can be stressful, so put your mind at ease. Here’s a simplified list of what to do and not do before traveling internationally.
Trends shaping the international health insurance industry
Historic tendencies, coupled with key emerging trends, will continue to shape the international health insurance industry for the next five years and beyond. Take a deeper look to prepare for a future of change.
iPMI: Growing the market
As with any business opportunity, the fear of the unknown can prevent many intermediaries from entering the international private medical insurance (iPMI) market. However, high demand for iPMI and proven rewards for intermediaries make this type of cover an essential product in any portfolio.
#VIOLENCE: GANGS USE SOCIAL MEDIA AS A NEW WEAPON
Social media has become an outlet in which rival gang members spark or amplify conflicts.
The Techniques of Storytelling
Nili Yelin has a way of making kids pay attention. And it’s not because her name sounds like “really yellin’”.
The Honest Toddler: The Mom Behind the Sensation
As any parent or caretaker knows all too well, it can be exhausting raising kids, especially toddlers. But it was because of this exhaustion that Bunmi Laditan came up with the idea to share with the world what she thought her toddler might be thinking.
International Medical Group Launches MediGlobal in UAE
Compliant with the Health Authority Abu Dhabi (HAAD) and the Dubai Health Authority (DHA), MediGlobal provides a comprehensive international medical insurance solution for the entire UAE.
International Medical Group, Inc. Enters into Acquisition Agreement with ABRY Partners
International Medical Group®, Inc. (IMG®), a leader in the global insurance and assistance services market, has signed a definitive agreement to be acquired by ABRY Partners (ABRY), a leading private equity firm headquartered in Boston, Massachusetts.
How Five Star is Taking Senior Living Wellness to the Next Level
As senior living aims to be taken more seriously across an evolving health care landscape, today’s providers recognize that it’s all about measuring outcomes.
Providers Shorten Sales Cycle With New Approach to Online Leads
The decision to move into senior living is one that takes time — time that senior living providers are often looking to shorten, especially as seasonal occupancy declines drag down operational efficiencies.
Dished: How Dining Can Be Senior Living’s Biggest Asset
From celebrity chefs and restaurant-caliber meals to upscale venues and unique programming, the senior living dining experience is anything but average.
From C-Suite to Startup: Lisa Brush, Symphony Senior Living
Sometimes taking one step back means taking two steps forward. At least that was the case with Lisa Brush, whose more than 20-year career includes time at Sunrise Senior Living, its REIT counterpart, and Ventas.
Industry Veterans Launch Four Seasons-Style Post-Acute Pipeline
With more than 50 years of combined senior living experience, industry veterans Brad Haber and Brian Cloch assure that their newly formed post-acute care provider, Innovative Health LLC, will be anything but amateur.
4 Senior Living Design Tips to Prepare for the Unknown
Senior living design is a balancing act: Providers must create communities to suit the markets where they are today, but also position them with an eye toward a future that is in many ways uncertain. With an approach that emphasizes longevity and timelessness, that can be achieved.
Provider Bets Mom-and-Pop Memory Care Model Can Go Big
Imagine: A ranch-style home in an average Midwest neighborhood converted into a small community where residents receive personalized memory care for a fixed monthly price from the same caregiver every day.
How On-Demand Technology Helps Americans Age in Place
For older Americans, planning for retirement can be a unique challenge, especially as most older adults prefer to age in place. And while a reverse mortgage can help retirees achieve this while living in their homes, on-demand technology can help them stay in their homes by providing the services they need to maintain their independence.
PLTW’s New Assessment – A Way to Measure What Matters Most
Project Lead The Way (PLTW) has developed a first-of-its-kind assessment that measures what matters most to educators and employers, while creating value and currency for students beyond high school.
IMG Launches #Knowvember Campaign
International Medical Group® (IMG®), a leader in global benefits and assistance services, recently launched its #Knowvember social media campaign to highlight the importance of international medical insurance as groups, families and individuals gear up for holiday travel.
4 Reasons Reverse Mortgages Aren’t Mainstream Products—Yet
Despite ongoing changes that aim to make the reverse mortgage a safer product for consumers and the Federal Housing Administration-insured program as a whole, the product still has some barriers to overcome in order to transition into a mainstream retirement planning tool.
Building Client Trust in A La Carte Home Care: 3 Tips
Home care agencies are hearing concerns that the charging on a per-service basis seems like an attempt to “nickel and dime” their patients — but if the program is done right, providers can build the trust of their client base while increasing their bottom line.
5 Ways to Solve Your Top Retirement Concern — Outliving Your Money
Are you worried about outliving your money? Join the club. This is one of Americans’ biggest retirement fears.
The Biggest Risk in Financial Planning: Avoiding Risk Itself
According to experts, one of the biggest risks in financial planning isn’t investing in a volatile portfolio, but rather avoiding risk altogether.
The President Wants You to Plan for Retirement: 6 Tips for Getting Started
It’s no secret that Americans’ retirement security is shaky at best. But when the president is worried about our financial security, that should be a wake-up call — no matter your political affiliation.
Boston Marathon bombs affect students, alumni
After finishing a 26.2-mile race, runners are often met with relief and overwhelming excitement. However, the 2013 Boston Marathon was different for many runners, including several Loyola students and alumni.
Alumna’s passion for cooking guides her to ‘Top Chef’ competition
While many students who earn a degree in biology go on to work in hospitals, at medical equipment companies, zoos and biotech companies, one biology student graduated from Loyola in 2005 with a passion for something else: cooking.
Inspiring Career Confidence: A Brief on Career Exploration in Middle School
Middle school is a time of exploration – a time when students are figuring out what they’re passionate about today and how that relates to who they’ll become tomorrow. But if students don’t know what’s possible, they can’t explore opportunities available to them and pursue paths that position them to thrive.
Part-time faculty voice concerns about position
This investigative piece uncovers a dilemma at Loyola and at campuses around the country: How the university can strike the right balance with part-time instructors – not just in terms of pay and benefits, but in how many to bring on board in comparison to full-time faculty.
Why International Medical Insurance Should Be Your Clients’ Top Priority
Paris. Brussels. Munich. Nice. Normandy. Global threats abound when your clients are travelling internationally. It’s no wonder there’s an enormous market for international medical insurance!
3 Major Trends for Senior Living Communities
Rapid evolution and expansion are prevailing in the senior living industry. With this growth comes opportunities to innovate to meet the needs of residents.
Care.com, Peapod and the Future of Aging Technology
From giants like Google and Apple to Uber and other burgeoning startups, tech companies are lining up to cash in on a swelling senior population that’s increasingly living longer and requesting more services to help them age in place.
Uber, Senior Living Team Up to ‘Drive’ Resident Mobility
A relatively new transportation innovation, San Francisco-based Uber first drove into the senior care space in October when it launched its uberASSIST offering.
Ventas Transitions Ardent Operations in Deal Valued at $475 Million
After its previously announced $1.75 billion acquisition of Ardent Health Services, Inc., Ventas, Inc. (NYSE: VTR) has agreed to a deal with Equity Group Investments, which will take a majority ownership of the company’s hospital operations.
Brookdale, HCP Close $847 Million Chartwell Portfolio
Brookdale Senior Living (NYSE: BKD) and HCP, Inc. (NYSE: HCP) have closed their previously announced portfolio acquisition of 35 private-pay senior housing communities from Chartwell Retirement Residences for $847 million.
4 Ways Your Senior Living Tour Needs to Change
Eighty-three percent of prospective residents and their family members will visit more than one community during their search for senior living.
Behind the Biggest Mistakes in Senior Living Tours
The importance of a senior living tour is undeniable. For many prospects, it seals the deal to move into a community; but if the tour isn’t done right, it can lead potential residents straight to a competitor’s doorstep.
Sabra Acquires 9 Senior Housing Properties, Plans to Develop 10 More
A month after Sabra Health Care REIT, Inc. (Nasdaq: SBRA) announced its pipeline would more than double, the senior housing investor is making good on its promise with a nine-property senior housing portfolio acquisition and a 10-property development pipeline.
Weak Occupancy, Absorption Rates Fuel Development Concerns
The first quarter of 2015 was marked by weak absorption and falling occupancy levels for senior housing properties, fueling the industry’s concern that some markets are overheating.
Inside the Senior Living Search Misnomer
Only 12% of baby boomers are actively searching for senior living options online — either for themselves or for aging parents or loved ones. But for those who are seeking information, they may not be looking in the right places, according to Google data and survey responses.
Why Senior Living Still Can’t Conquer Staff Training Problems
To reduce staff turnover and boost the bottom line, it makes sense that staff training and development programs should be a priority for senior living providers.
HCN’s New Strategy: Deliver Wellness to an Aging Population
The nation’s largest health care real estate investment trust (REIT) had humble beginnings in the 1970s. But since then, Health Care REIT (NYSE: HCN), a $40 billion company, has vastly expanded its reach, while periodically shifting strategies to keep up with the evolving senior care landscape.
4 Reasons Senior Living And ACOs Don’t Get Along
Health care partnerships may be the wave of the future, but for senior living providers and Accountable Care Organizations (ACOs), something’s got to give.
How Senior Living Providers Capture 2 Price Points
Senior Living providers have found plenty of success in their respective price and product niches. But some operators are finding that even while they excel in targeting one particular price point, they can capture another price point by developing new products that are branded and marketed independently from their existing model.
Meet James Balda, ALFA’s New CEO
Less than four months into his new role as president and CEO of the Assisted Living Federation of America, James Balda has helped roll out new credentialing efforts, launched a campaign that aims to prepare industry stakeholders for the next 10 years, and hosted his first annual conference, which had a record 2,700 attendees.
How to Play — And Win — the Senior Living Development Game
As rates of construction continue to climb and new competitors enter the landscape, senior living development has become a game that providers must approach carefully in order to capture market share and ultimately drive revenue.
Award-Winning Senior Housing Design Hinges on These Key Features
The future of designing senior housing presents quite the conundrum for developers and operators, especially when it comes to making that housing affordable: While the demand for the product is clear, the challenges in building these facilities are often insurmountable.
From Five Star to Startup: Evrett Benton, Stellar Senior Living
Evrett Benton, former president, CEO and co-founder of Five Star Quality Care, Inc. (NYSE: FVE), has always been an acquisitions guy.
BMA Management Changes Name With Eye Toward Growth
BMA Management Ltd., which ranks among the top-30 largest senior living providers nationwide, has announced plans to change its name to Gardant Management Solutions this spring.
Senior Lifestyle Corp. Launches New Brand With $650 Million Pipeline
Development is booming for many existing senior living operators across the country. One top-10 operator is targeting growth not only across its current product offering, but also in rolling out an entirely new development pipeline aimed at a slightly higher price point.
How One Company Aims to Change Everything About Aging
As the senior care industry gains more traction among both veteran and fledgling tech companies, one startup is poised to take the aging services sector by storm.
Here’s How the Brookdale Real Estate Saga Could Play Out
While a deal remains to be seen, it’s clear Brookdale Senior Living (NYSE: BKD) shareholders and investors are “stirring the pot” when it comes to the company’s massive real estate portfolio — and senior management isn’t ruling out any possibilities.
ACTS to Invest $300 Million in Revamping CCRC Portfolio
ACTS Retirement-Life Communities isn’t one to let any grass grow under its feet. And the organization’s latest investment is a testament to its strategy to consistently revamp its continuing care retirement communities (CCRCs) with an eye toward the future.
3 Senior Housing Marketing Strategies That Deliver Results
In the sales world, it’s called a “micro-yes.” In the senior living world, it’s called guiding a lead.
Why Top Senior Housing Players Are Still Bullish on the Market
There may be risks facing the senior housing market in the coming months and years, but that isn’t stopping top industry players from keeping an overwhelmingly positive outlook on the sector.
Why Senior Living Can’t Ignore Home Health Care Tech
As senior housing providers seek ways to capitalize on Americans’ preferences to age in place, technology will become increasingly important in doing so — and could lead to significant cost savings for providers.
The Biggest Opportunities, Threats for Nonprofit CCRCs
From a resurgence of the independent living product to expansion opportunities and a positive economic outlook, not-for-profit continuing care retirement communities (CCRCs) face an optimistic future.
20 Dos and Don’ts When Advertising to Baby Boomers
Baby boomers may be the new “decider in chief,” but when it comes to marketing to them, senior living providers are missing the mark.
From Sunrise to Startup: Tiffany Tomasso, Kensington Senior Living
When former Sunrise executive Tiffany Tomasso launched Kensington Senior Living five years ago, her career in senior housing came full circle.
Best of Assisted Living Design 2014: The Boutique ‘Hotel’
Nobody knows the ebbs and flows of the economy like Eugene, Oregon-based Waterford Grand.
























