Slogan / Taglines
One of my favorite parts about content marketing is finding creative ways to tell a brand's story. In just a few words, the right slogan or tagline can resonate with customers and leave a lasting impression.
Multimedia News Release: International Medical Group Unveils New Logo and Branding
I was among the four people who designed International Medical Group's new logo and branding. I carefully crafted the story behind the rebrand and spearheaded the development of a multimedia news release, which included several assets.
IMG: PR & Communication Planning
During my tenure at International Medical Group, I drove the communication planning for two acquisitions and two corporate rebrands.
Social Media Strategy – Transforming IMG’s Online Presence
At International Medical Group, I transformed the company’s social media from stale, nearly nonexistent sites to active, engaging pages that used both organic and paid posts to build brand recognition and relationships with followers.
#2MinuteTrip Video Contest
I developed and implemented IMG’s #2MinuteTrip video contest, which encouraged travelers to create a two-minute video of footage from a recent vacation, showing why they love to travel.
#1For1 Social Media Campaign for Charity
International Medical Group donated $3,338 to Direct Relief as part of my “#1For1” social media campaign.
The Truth About Credit Card Travel Insurance
It may seem like you’re getting a deal by selecting a card that includes benefits “at no additional cost,” but do you really know what's covered? Or not covered?
Consumer Engagement in Health Care: Refocusing the Industry’s Approach
As companies in other industries turn to technology as the chief solution for engaging consumers, it isn’t as simple for the health care sector. Indeed, technology is woven into the fabric of many short-term methods of engagement, but human interaction remains a key component in effective, long-term solutions.
Wanderlust Lifestyle: How This Couple Left Their Jobs to Travel the World
In January 2015, Mirella and Romulo left their jobs, sold their belongings and said their goodbyes to travel the world. Read what it takes to jump into the wanderlust lifestyle.
The Future of International Travel and the Role of Insurance
Shifts in the global environment will continue to impact demand for international medical insurance products and services in the next five years and beyond.
International Medical Group Gets Social with its Global Service
IMG hosted a #1For1 fundraising campaign on its Facebook page, benefiting Direct Relief, a humanitarian aid organization whose mission is to improve the health and lives of people worldwide who have been affected by poverty or emergencies.
‘Shark Week’ Reminds Vacationers of Cautionary Tales
We love watching sharks on TV, but we'd rather not encounter them in real life. Here are some facts to help you stay safe on your next beach getaway.
Why You Need Travel Medical Insurance Now More than Ever
The number of international tourists has increased substantially in 2017. Before you take the plunge and head to a new country, are you aware of the obstacles you may face?
Top 5 Reasons People Don’t Purchase International Medical Insurance
No one expects to become sick or injured while they’re traveling internationally, just like no one expects to get into a car accident.
What to Do and Not Do Before Traveling Abroad
Preparing for departure can be stressful, so put your mind at ease. Here’s a simplified list of what to do and not do before traveling internationally.
#WorryLessVideoContest
I developed and implemented IMG’s #WorryLessVideoContest, which encouraged travelers to create a two-minute video of footage from a recent trip.
Trends shaping the international health insurance industry
Historic tendencies, coupled with key emerging trends, will continue to shape the international health insurance industry for the next five years and beyond. Take a deeper look to prepare for a future of change.
iPMI: Growing the market
As with any business opportunity, the fear of the unknown can prevent many intermediaries from entering the international private medical insurance (iPMI) market. However, high demand for iPMI and proven rewards for intermediaries make this type of cover an essential product in any portfolio.
International Medical Group Launches MediGlobal in UAE
Compliant with the Health Authority Abu Dhabi (HAAD) and the Dubai Health Authority (DHA), MediGlobal provides a comprehensive international medical insurance solution for the entire UAE.
International Medical Group, Inc. Enters into Acquisition Agreement with ABRY Partners
International Medical Group®, Inc. (IMG®), a leader in the global insurance and assistance services market, has signed a definitive agreement to be acquired by ABRY Partners (ABRY), a leading private equity firm headquartered in Boston, Massachusetts.
IMG Launches #Knowvember Campaign
International Medical Group® (IMG®), a leader in global benefits and assistance services, recently launched its #Knowvember social media campaign to highlight the importance of international medical insurance as groups, families and individuals gear up for holiday travel.
Why International Medical Insurance Should Be Your Clients’ Top Priority
Paris. Brussels. Munich. Nice. Normandy. Global threats abound when your clients are travelling internationally. It's no wonder there's an enormous market for international medical insurance!
#IMGWithMe Photo Contest
I launched the #IMGWithMe photo contest aimed at gathering user-generated content for the company’s marketing materials and social media channels.