The acquisition of STANLEY Security offered me the rare opportunity to build the narrative for a powerful new brand that will undoubtedly contribute positively to the global community.
I led the external communication planning for the $3.2B acquisition of STANLEY Security (and its sister company STANLEY Healthcare), developing all client-facing content, creating new processes, collaborating with stakeholders across both legacy businesses and laying the foundation for a new world-class brand.
In April 2021, I was promoted to Global PR & Content Manager, responsible for developing STANLEY Security's first centralized, global PR program. Taking on this role - and delivering measurable results within eight short months - was no small feat.
Now in its third year, STANLEY Security's Industry Trends Report has become a staple in the industry, as evidenced by the soaring YoY results.
Read the recommendation that my former manager Laura Rose wrote, endorsing me for a promotion to Global PR & Content Manager.
I championed the development of STANLEY's 2021 Industry Trends Report, driving the strategy and writing all of the content.
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During the COVID-19 pandemic, it became clear that organizations were facing new security challenges - and thus, needed new security solutions. I wrote this white paper to help consumers navigate the noise - and also to serve as the foundation of a lead gen campaign for the business.
The STANLEY Influencer Program is an exclusive group of internal subject matter experts who contribute ideas, expertise and content to bolster the STANLEY Security brand, while building their own status as a thought leader in the industry.
Within six months of the blog launch, we published 25 blog posts that generated 21,000+ organic pageviews and 2,800+ referrals.
I led the development of STANLEY Security's first Industry Trends Report, the only report of its kind to be published by a security integrator.
Emily Malott 