3 Senior Housing Marketing Strategies That Deliver Results
In the sales world, it’s called a “micro-yes.” In the senior living world, it’s called guiding a lead.
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Why Top Senior Housing Players Are Still Bullish on the Market
There may be risks facing the senior housing market in the coming months and years, but that isn’t stopping top industry players from keeping an overwhelmingly positive outlook on the sector.
Why Senior Living Can’t Ignore Home Health Care Tech
As senior housing providers seek ways to capitalize on Americans’ preferences to age in place, technology will become increasingly important in doing so — and could lead to significant cost savings for providers.
The Biggest Opportunities, Threats for Nonprofit CCRCs
From a resurgence of the independent living product to expansion opportunities and a positive economic outlook, not-for-profit continuing care retirement communities (CCRCs) face an optimistic future.
20 Dos and Don’ts When Advertising to Baby Boomers
Baby boomers may be the new “decider in chief,” but when it comes to marketing to them, senior living providers are missing the mark.
From Sunrise to Startup: Tiffany Tomasso, Kensington Senior Living
When former Sunrise executive Tiffany Tomasso launched Kensington Senior Living five years ago, her career in senior housing came full circle.
Best of Assisted Living Design 2014: The Boutique ‘Hotel’
Nobody knows the ebbs and flows of the economy like Eugene, Oregon-based Waterford Grand.
Emily Malott 