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Inside the Senior Living Search Misnomer

Only 12% of baby boomers are actively searching for senior living options online — either for themselves or for aging parents or loved ones. But for those who are seeking information, they may not be looking in the right places, according to Google data and survey responses.

How Senior Living Providers Capture 2 Price Points

Senior Living providers have found plenty of success in their respective price and product niches. But some operators are finding that even while they excel in targeting one particular price point, they can capture another price point by developing new products that are branded and marketed independently from their existing model.

Meet James Balda, ALFA’s New CEO

Less than four months into his new role as president and CEO of the Assisted Living Federation of America, James Balda has helped roll out new credentialing efforts, launched a campaign that aims to prepare industry stakeholders for the next 10 years, and hosted his first annual conference, which had a record 2,700 attendees.