While many businesses and industries suffered when the economic downturn struck the United States in late 2007, others began to proit from it. With the recession came an increased emphasis on frugality and money management, but one universal need became more important than ever and required more spending: childcare.

Nili Yelin has a way of making kids pay attention. And it’s not because her name sounds like “really yellin’”.

As any parent or caretaker knows all too well, it can be exhausting raising kids, especially toddlers. But it was because of this exhaustion that Bunmi Laditan came up with the idea to share with the world what she thought her toddler might be thinking.