Similar to the #2MinuteTrip contest, I developed and implemented IMG’s #WorryLessVideoContest, which encouraged travelers to create a two-minute video of footage from a recent trip.

This social media contest came shortly after IMG’s rebrand, which unveiled the new corporate tagline that I created: Worry Less. Experience More.

We named the video contest “#WorryLessVideoContest” to drive brand awareness and evoke a sense of security when travelers think of IMG. Below is the winning video. The winner received $2,500 to put toward their next trip!