by PLTW serves a network of more than 80,000 teachers and administrators, so I wanted to create a campaign to celebrate their work. In collaboration with our internal communication team, I developed a marketing/communication plan for Teacher Appreciation Week on May 5-11, 2019.
I coordinated the creation of several social graphics, developed sample social content for our internal PLTW team members to customize and share, crafted the social content for PLTW’s corporate accounts and worked with the communications manager to draft a network-wide email and PLTW portal announcement.
Here’s a snapshot of the success of our social media campaign, and below this screenshot, you will find the actual social content we used.
PLTW Team Member Sample Social Posts
- Happy #TeacherAppreciationWeek to all of our stellar PLTW teachers and Master Teachers!
- #PLTW teachers: We’re grateful for the work you do every day to inspire students to shoot for the moon. You truly are stellar! #TeacherAppreciationWeek #ThankATeacher
- Happy #TeacherAppreciationWeek!
- PLTW teachers at [insert district or school name] are stellar! Thanks for all you do to inspire students to reach for the stars! #ThankATeacher #TeacherAppreciationWeek
PLTW Social Posts
May 5
Facebook, Twitter, LinkedIn, Instagram
Happy #TeacherAppreciationWeek to all of our stellar PLTW teachers and Master Teachers! We’re thankful today – and every day – for all you do for students. #ThankATeacher
May 6
PLTW students and alumni: Do (or did) you have a stellar PLTW teacher who made a huge impact on your life? Join us in celebrating Teacher Appreciation Week, and #ThankATeacher who helped you shoot for the moon and gave you the confidence to pursue your passion. Share these images and tag your PLTW teacher(s) in your post!
#PLTW students & alumni: Do (or did) you have stellar PLTW teachers who made a huge impact on your life? Share this post & tag your teacher(s) this week to thank them for inspiring you to reach for the stars. #TeacherAppreciationWeek
May 7
Facebook and Twitter
It’s #TeacherAppreciationWeek and we want to hear how you’re celebrating! Share with us below!
May 8
In honor of #TeacherAppreciationWeek, we’ll be sharing quotes from students about the impact that their PLTW teachers have had on their lives.
“I owe it all to my teachers. I feel like I can ask them for help with anything – be it [about] education or just something about life or moving forward in engineering or in college.”
“My instructors have had the biggest impact on my life – whether that be in an academic sense or just shaping who I am as a person. Their influence was huge.” – PLTW Student #TeacherAppreciationWeek
May 9
Facebook and Twitter
“I thank you for all the work that you’ve done, because without teachers, I wouldn’t even dream of doing what I love to do every single day.” – PLTW Student #TeacherAppreciationWeek
May 10
Facebook and Twitter
“Knowing that your teachers actually care pushes you to try your hardest, and that’s exactly what I’ve seen in Project Lead The Way teachers.” – PLTW Student #TeacherAppreciationWeek
May 11
Facebook and Twitter
It may be the last day of #TeacherAppreciationWeek, but we want all of our PLTW teachers and Master Teachers to know that we’re grateful for the work you do every day to inspire students to shoot for the moon. You truly are stellar!
Emily Malott 