PLTW Summit – Social Media Coverage

At Project Lead The Way, I was responsible for writing content to drive attendance for the organization’s four annual PLTW Summit events. This included writing dozens of targeted marketing emails, crafting promotional video scripts, writing blog posts and developing the event’s landing page content.

I was also responsible for social media coverage during the three-day events. On-the-spot interviews, photography, Instagram stories, tweets, LinkedIn/Facebook posts – you name it and I did it.

During one of the 2018 events, my social media content generated 167,000 total impressions and 2,000 total engagements (an average engagement rate of 1.31%) across platforms. Click here to view a sample of the tweets from these events.