Check out the multimedia news release here.

I carefully crafted the story behind International Medical Group’s new logo and branding – read more below.

Logo concept: The new logo reflects IMG’s focus on providing a foundation of security, health and well-being for its constituents. The birds in the logo represent the Arctic Tern, whose annual migration is the longest of any animal in the world. Each bird in the flock symbolizes one of IMG’s core constituent groups: members, intermediaries, partners and employees. As such, the perception of movement in the flock signifies not only the migration involved in traveling, working and living internationally, but also IMG’s worldwide reach and presence.

Company slogan: I developed the slogan “Worry Less. Experience More.” to evoke a more emotional response from consumers, and to better reflect IMG’s overarching message.

Boilerplate update: As part of the rebrand, I updated IMG’s boilerplate to freshen its message with more insight into the company’s competitive position in the market.

[Post-Rebrand] International Medical Group® (IMG®), an award-winning provider of global insurance benefits and assistance services for more than 25 years, enables its members to worry less and experience more by delivering the protection they need, backed by the support they deserve. IMG offers a full line of international medical insurance products, as well as trip cancellation programs, medical management services and 24/7 emergency medical and travel assistance — all designed to provide members Global Peace of Mind® while they’re away from home.

[Pre-Rebrand] For more than 25 years, International Medical Group — headquartered in Indianapolis, Indiana, U.S.A. — has provided global benefits and assistance services to millions of members in almost every country. We’re committed to being there with our members wherever they may be in the world, providing them Global Peace of Mind®. With 24/7 worldwide assistance and medical management services, multilingual claims administrators and highly trained customer service professionals, IMG delivers the insurance products international members need, backed by the services they want. IMG’s global family of companies includes Akeso Care Management®, IMG Europe Ltd., Global Response Ltd., iTravelInsured®, IMG-Stop Loss and International Medical Administrators, Inc.

Multimedia news release: To make a splash with the unveiling of IMG’s rebrand, I spearheaded the development of a multimedia news release, which included several assets. One such asset was a new advertisement (see below), for which I developed the story and script.