IMG: PR & Communication Planning

During my tenure at International Medical Group, I drove the communication planning for two acquisitions and two corporate rebrands:

• AkesoCare Unveils New Corporate Branding
• International Medical Group Unveils New Logo and Branding
• International Medical Group Acquires ALC Health
• Sirius Acquires International Medical Group (Sirius published this, but I was heavily involved in writing and revising the release.)

In the process of each, I remained flexible, adjusting the plan as necessary to accommodate new and challenging circumstances.

After IMG was acquired by Sirius in 2017, the chief revenue officer at the time shared his kudos to me and the vice president of the marketing department:

• “Your work getting this entire thing done was really something to behold.  I know there were a zillion twists and turns on the road but you pulled together and pulled it off.”
• “I’m serious when I say you guys have done a masterful job – especially dealing with all of the curve balls thrown our way.”