I developed and implemented IMG’s #2MinuteTrip video contest, which encouraged travelers to create a two-minute video of footage from a recent vacation, showing why they love to travel.

The campaign consisted of creating a landing page, Facebook and Twitter ads to raise awareness of the contest, internal marketing to employees, consistent reminder posts and correspondence with participants via social media messages.

To promote the contest, I also worked with the creative director on developing the video below for social media:

We received more than 60 submissions during the four weeks the contest was open. Below is the winning submission. The winner received $2,500 to put toward their next trip!