Download the report here.

A few months after I joined STANLEY Security in 2019, I was brainstorming pieces of “super content” that could put our brand on the map. After collaborating with colleagues and researching our competitors’ content strategies, I found white space where we could lead the industry. And so, the annual Industry Trends Report was born.

I led the development of STANLEY Security’s first Industry Trends Report, the only report of its kind to be published by a security integrator.

As part of this project, I developed the content strategy, including goals, structure/format and promotion plan. I worked with subject matter experts and leaders across the organization to identify trends and build out the content in each section. This included hosting a round-table to gather insights for the report; interviewing STANLEY Security President Matt Kushner to craft the executive summary on his behalf; and interviewing Marc Deelen and John Skowronski to craft quotes on their behalf.

I also collaborated and aligned with Legal and Corporate Communications to ensure we were following the necessary processes and protocol.

During the design phase, I held brainstorm sessions and worked closely our creative agency.

Finally, I wrote content for the landing page, email blasts, social media posts and press release to distribute the report.

Results: The report garnered 4,700+ downloads, 16 pieces of media coverage and 970,000+ potential impressions (from media coverage) in the first month of publication.