Summary

  • Strategic storyteller with a talent for transforming business strategy into compelling narratives that resonate across audiences
  • Four words that best describe me: creative, meticulous, reliable, strategic

Education                                                

  • Loyola University Chicago, 2010-2014
  • Bachelor of Arts, Journalism 
  • Graduated summa cum laude 

My CliftonStrengths

1. Relator – I enjoy close relationships with others. I find deep satisfaction in working hard with friends to achieve a goal.

2. Achiever – I work hard and possess a great deal of stamina. I take immense satisfaction in being productive.

3. Maximizer– I focus on strengths as a way to stimulate personal and group excellence. I seek to transform something strong into something superb.

4. Harmony – I look for consensus. I don’t enjoy conflict; rather, I seek areas of agreement.

5. Competition – I measure my progress against the performance of others. I strive to win first place and revel in contests.

Certifications

  • AI for Business Leaders (MIT Sloan School of Management), 2024
  • Certified Marketer Level 1 (General Assembly), April 2020 – Present
  • Social Marketing Certification (Hootsuite), December 2017 – Present
  • Content Marketing Certification (HubSpot), January 2018 – March 2020

Leadership & Industry Experience

Securitas Services North America

Sr. Vertical Marketing Manager | December 2025 – Present

As Sr. Vertical Marketing Manager, I lead the go-to-market and content marketing strategies across priority industry verticals in North America.

  • Develop and execute vertical strategy in partnership with sales team
  • Create vertical-specific content and thought leadership to build awareness and support pipeline growth
  • Lead ABM strategy for priority accounts to drive demand and deepen client engagement
  • Equip sales teams with messaging, tools and assets tailored to each vertical

Securitas Group

Group Content Manager | June 2023 – December 2025

During the acquisition and rebrand of STANLEY Security, I built strong partnerships across the organization and identified a gap in thought leadership and content strategy at Group. I established and secured the first Group Content Manager role to elevate our storytelling and strengthen the Securitas narrative worldwide.

  • Developed and executed the Group content strategy to drive brand awareness, strengthen thought leadership and challenge industry misconceptions
  • Shaped the development of the 2030 business strategy and built the communications positioning for the corporate sustainability strategy
  • Led the executive thought leadership strategy for the Securitas CEO
  • Built and led a global Editorial Board to align content priorities across five divisions

Securitas Technology

(formerly STANLEY Security, a Stanley Black & Decker company)

Global PR & Content Manager | April 2021 – June 2023

I led global PR and content during a period of major transformation, including the $3.2B acquisition of STANLEY Security and subsequent rebrand to Securitas Technology. During this time, my PR program drove record coverage, with 1.2K+ piece of coverage in 2021 and 2.1K+ in 2022, generating a potential reach of 1.6B and 3.4B, respectively.

  • Built and managed global PR program, including strategy, budget and agency oversight
  • Directed global content and external communications for the acquisition and rebrand
  • Led high-profile content campaigns and key communications projects across regions
  • Supported executive thought leadership for global president and C-suite
  • Managed PR reporting and crisis communications across the organization

Content Marketing Manager | August 2020 – April 2021

I earned a top performer award in this role for my content strategy, which led to a 50% increase in organic web traffic YoY and a 65% increase in marketing-qualified leads. My PR strategy increased the North America business’ share of voice 23% during the same period.

  • Led the strategy, planning and execution of content throughout the marketing funnel to engage, nurture and convert prospects
  • Managed the editorial calendar and led a content team to execute our blog, PR and social media strategies
  • Expanded the insourcing program globally to fuel the business’ content engine

Content Marketing Specialist | July 2019 – August 2020

At the start of the pandemic, my content strategy became the basis for the company’s marketing efforts. To serve customers with timely, relevant insights, I ramped up content production by 200%, and between March-May 2020, I increased blog pageviews by 102%, site entrance traffic by 88% and new users by 68%.

  • Developed new content marketing strategy to drive web traffic and brand demand, engage prospects/customers and generate leads
  • Launched a new corporate blog and insourcing program that created a “culture of content” across the organization
  • Created the new annual Industry Trends Report, which later became the Technology Outlook Report

Project Lead The Way

Content Marketing Manager | January 2018 – July 2019

  • Created white papers, sales collateral, video scripts, blogs, social posts and emails to reinforce brand position, product strategies and goals
  • Ensured that all content was on brand and consistent in style, quality and tone

International Medical Group

Communications Manager | February 2017 – January 2018

  • Led communication planning for two acquisitions and two corporate rebrands
  • Implemented PR strategy and managed media relations
  • Launched new corporate blog and managed content strategy and editorial calendar
  • Wrote and edited all internal and external communications

Content Marketing Specialist | August 2015 – February 2017

  • Developed and implemented a new social media strategy, resulting in a 2,000% increase in followers, 215K website visits and more than 600 marketing-qualified leads
  • Created print and digital marketing collateral for IMG and its subsidiaries

Aging Media Network 

Reporter | June 2014 – July 2015

  • Wrote more than 500 B2B articles for Aging Media’s three online publications

Chicago Tribune 

Copy Editor Temp | September 2013 – July 2015

  • Copy edited and fact-checked local, national and world news stories on deadline

Early Professional Experience

Loyola Phoenix

Managing Editor | August 2013 – May 2014

  • Led a team of 20 student journalists to produce award-winning stories and newspaper designs
  • Strategized the content of each issue with department editors, edited every story and engaged with university leaders to maintain longstanding relationships

Center for Digital Ethics & Policy

Freelance Copy Editor | May 2013 – May 2014

  • Fact-checked, edited and researched articles concerning ethical decision-making in politics and journalism

Chicago Tribune

Features Copy Editor Intern | May 2013 – August 2013

  • Edited stories and proofread pages within the Arts & Entertainment section of the newspaper, while ensuring all copy was styled correctly
  • Developed a knack for writing punchy and SEO-friendly headlines, as well as interesting captions and pull-quotes

Loyola Phoenix

News Editor | August 2012 – May 2013

  • Wrote features and investigative reports, while also covering breaking news
  • Designed pages on deadline, earning a first-place award from the Illinois College Press Association for best front-page design
  • Headed up weekly meetings with reporters to brainstorm and assign stories, then edited reporters’ stories

Better Government Association

Investigative Unit Intern | January 2012 – May 2012

  • Researched and provided background information on cases, while also editing final investigative pieces
  • Pulled court documents, filed FOIAs and performed other tasks required in investigative cases, including participating in a stake-out

Dayton Daily News

Reporter Intern | June 2012 – August 2012

  • Executed breaking news coverage, and wrote stories investigating the news and trends in health care and the military

Copy Editor Intern | June 2011 – August 2011

  • Proofread pages, edited stories, wrote headlines and ordered photos, consistently meeting demanding deadlines

Reporter Intern | June 2010 – August 2010

  • Explored neighborhoods and talked to community members to discover ideas for newspaper articles
  • Covered arts and entertainment in the Dayton metropolitan area, while developing a network of sources